Jues
Branche: Einzelhandel Street Couture / Street couture retail
Plakat-Kampagne / Poster campaign
Die Presse hatte es sich zu einfach gemacht. Viele potentielle Kunden dachten, JUES sei ein Shop für Street Fashion, also Baggy Jeans und Sneakers. Weit gefehlt – gab es doch internationale Avantgarde Street Couture. Also: neue Poster!
Media made it too easy on themselves. They gave the wrong impression to potential customers. JUES is not a shop for street fashion – meaning baggy jeans and sneakers, but a vendor for international avant-garde street couture. Therefore: New posters!
Fotos / Photos: Penelope Caracho